The Ira W is a dressed-up take on the classic Mary Jane, with a playful nod to the iconic Addams Family aesthetic. Featuring a rounded toe and a double welt that adds extra structure, this shoe is both bold and elegant. Crafted from high-gloss leather with a smooth surface, it rests on a crepe-structured outsole for excellent grip. Ira W is where timeless style meets a touch of edgy charm, making it a true statement piece.
Ira W reimagines the iconic Mary Jane — a shoe style known for its round toe and simple strap, once celebrated in the early 20th century as a symbol of innocence and charm. But Ira W flips that story. Crafted from high-gloss Polido leather, it transforms sweetness into sharpness and elegance into attitude. The round toe and double-welted sole strike the perfect balance between classic shapes and bold strength.
"With Ira W, we wanted to play with the idea of ‘cute but psycho.’ At first glance, it’s a classic Mary Jane — round toe, shiny leather, a sweet silhouette. But look closer and you’ll see the bold structure, the raw matte heel, and the rebellious energy underneath. It’s innocence with a twist — and a shoe made to surprise."
Sara-Lotta, Designer
Founded in Gothenburg in 2007, Sneaky Steve stands for Swedish craftsmanship, sustainable production, and standout style for the conscious consumer. We're on a mission to craft shoes that not only stand the test of time but also the test of life. Our durable shoes are more than just footwear—they're partners in your life's journey, built to last through every season and story. Handcrafted in Portugal, each pair combines quality with durability, ensuring our shoes are as kind to the planet as they are for your feet. Let your Sneaky's become a part of your story—for years to come.
